I think we all remember the moment that made cars interesting for us. For me it was a ride in my uncle's GLE, and shortly after that a school trip to Prague. On that journey I spotted a lot of cars and decided to post pictures of them on Instagram.
Back then I had no idea how significant those two events would turn out to be. Eight years and many hundreds of shoots later you've landed on my website, and I'm glad you're here.
I'm Flo, and my goal is to share my passion and express it through my images. Photography has introduced me to a lot of wonderful people and given me unforgettable moments. And yet I'm certain that this is all just the beginning — I'm looking forward to you joining me on the journey.
Take a look around, explore my work, and if you feel like it, let's get in touch.
Journey
I started photographing cars in Leipzig. The local car scene wasn't as lively as in Stuttgart, so I found myself standing on a bridge for hours, patiently waiting for the right car to pass.
I moved to Stuttgart for my studies — the home of German car culture. I had been shooting with my mum's camera up to that point, but since I was moving away she gave me my own camera as a birthday gift: a Sony Alpha 6000. As it turned out, that gift was more than just a camera — it was my ticket into the local car scene.
My first flat was only about five minutes from Motorworld Böblingen. I spent almost every evening there, testing the camera, trying different techniques, and making my first truly valuable contacts. I also entered the Motorworld Carspotter Award for the first time and took second place — another step in the direction I wanted to go.
All those evenings at Motorworld led to my first shoots for private clients. One of them drove a McLaren — and that's exactly how the connection with McLaren Stuttgart came about. That same year I photographed a 720S on Schlossplatz and their Season Closing event.
In 2023, alongside McLaren Stuttgart, came my first jobs with Pagani Stuttgart. I photographed the Pagani Puro certification programme and several customer deliveries. A lot developed that year: more professional workflows, new requirements, and a noticeably stronger setup.
This year I worked with a Stuttgart real estate company for the first time, producing social media content. It taught me a great deal about Reels, video, editing, and how to present properties in a way that truly works online.
2025 was a year of work in the best sense. I learned a lot, refined my techniques, and put the focus entirely on doing.
With new motivation and a bigger goal, I built this portfolio from the ground up. For me it's not just a collection of my work — it's a clear step in the direction I want to keep moving.